Flaming Tortillas


GOP decries "nanny state" push on junk food ads

By Melissa Pitts

September 8, 2013 at 1:42pm MST

CBS: To supporters, it's simply a way to help corporations be good citizens and combat America's childhood obesity epidemic. To critics, it's the latest example of "nanny state" overreach by the federal government that could cost money and jobs.

The issue? A proposed set of voluntary guidelines backed by the Obama administration designed to limit the marketing of junk food to children through mascots like "Tony the Tiger," the smiling animated figure used for decades to sell Kellogg's "Frosted Flakes" breakfast cereal. Under the guidelines, companies would only be able to advertize and promote healthy foods low in fat, sugar and sodium to kids from ages 2-17, though the final set of guidelines will likely only range up to age 12.

Food companies, which spend roughly $2 billion per year marketing to kids, have been lobbying hard against the proposed guidelines, which were proposed by an array of government agencies. They've found an ally in House Republicans, who are seeking to force the Federal Trade Commission to study the potential impact of the guidelines before adopting them. Read the rest of this story here.